HU & CO PARTY HIRE
BRAND DESIGN | SIGNAGE | WEBSITE REFRESH
HU & CO approached me enthusiastically for a rebrand, having recently secured a physical location on a bustling Hamilton street.
As a party hire business with a wide range of offerings, their only specific request was to incorporate a particular shade of purple into their branding.
Understanding the nature of their business, I aimed to create a brand that exuded FUN! I achieved this through a vibrant color palette and a 70's-inspired font used in their logo and across their branding materials. To add a laid-back touch, I incorporated a series of abstract shapes, which serve as the foundation of the brand. This graphic element is featured prominently, from social media and business cards to the price list and even the storefront window!
The shop signage is one of the most striking features of this brand. It commands attention on a busy main street, signaling to everyone who passes by that this business is all about FUN! While the HU & CO team diligently painted the interior and exterior of the shop in the brand colors, I designed a window graphic and signage. The vivid purple walls are complemented by organic shapes on the window and the logo. Additionally, the list of services and opening hours are included in the design to provide essential information to passersby while maintaining the overall aesthetic.
It's well-established that an attractively designed storefront is more likely to draw customers inside, and this brand is a testament to that principle!
Brand & Web Designer
North Shore, Auckland Based
